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The Coca Cola room opens up to this serene outside sitting area.
The City of Long Branch opened the long-awaited Senior Center with hundreds of attendees last Friday, August 2nd for a celebration of a lifetime. The party included hundreds of Long Branch seniors in attendance, food, live music, and tours of the new building.

Long Branch Business Administrator Charlie Chirley, Senior Center Architect Antonio Scalice of Parallel Architectural Group in Long Branch, Center Director Pat Krosnicki and Mayor John Pallone welcome everyone to the grand opening.
experts, there just aren’t that many signs around that are this old. Out of over 100 Coca-Cola ad campaigns that once dotted the Jersey Shore, only the one in Long Branch remains. The Coca-Cola sign is in good condition, having been protected by the adjoining building for a century. Fortunately, it was painted on original wooden planks and was able to be moved by the developer who meticulously numbered and removed the planks.


Upon arrival all senior women received a long stem rose donated by Flowers by VanBrunt in West End.

The Coca Cola room is pretty magnificent. There’s plenty of room for live music and dancing.

The Coca Cola room is pretty magnificent.

PG Georgioupolis, and Eileen Booth were very impressed with the new senior building.

The outside sitting area has so many possibilities.

Congressman Frank Pallone, Community Outreach Manager Michal Dimiceli and Dana Kawut, Program/Special Events Coordinator applaud as all city workers are recognized for their efforts on the project.

An “after the final design” addition was the Coca Cola sign taken from another Long Branch building. Architect Antonio Scelise said he was happy making the changes for the sign. “As it turns out it’s one of my favorite rooms,” he said.

Proud project architect Antonio Scalise

Alice Kessler and friend Grace find a quite spot outside.